Trinny Woodall: ‘Anyone can turn a genius idea into a mega brand…’ – Daily Mail

Trinny Woodall: ‘Anyone can turn a genius idea into a mega brand…’ – Daily Mail

…you just need perseverance and lots of passion, says TRINNY WOODALL. She shares the hard-won wisdom that turned her own start-up dream into a multimillion-pound business 

Trinny Woodall: ‘I had 5,000 voices in my head from all the women we’d met. So many conversations were about make-up: women were confused by all the products out there and didn’t know what suited them.’

  To launch a business and grow it into a multimillion-pound empire in less than four years takes some serious determination. But anyone who follows Trinny Woodall (and there are a lot: she’s amassed one million followers on Instagram, 1.9 million on Facebook) knows from her daily videos that she has the kind of boundless energy that practically fizzes out of your screen.

The former What Not To Wear presenter, 57, launched her beauty brand Trinny London – a range of make-up and skincare housed in space-saving stackable pots – in 2017. She’d spent the previous four years perfecting the products and developing the brand’s signature Match2Me technology, an online tool that solves the Russian roulette of ordering make-up on the internet by helping customers to find the right shades for their complexion.

Thanks to the clever stack concept and game-changing tech, Trinny London has been a phenomenal success. The company now employs 194 people, sells 187 different products and has customers in 167 countries. A pot of Trinny London Miracle Blur – an ingenious line-filling primer for your skin – is sold every 60 seconds. Despite the pandemic, the company made £45 million in revenue in the last financial year.

‘I went to a networking event recently and six people who’d said no to investing in the company when I was fundraising pre-launch came up to me and said, “I wish I’d made that investment,”’ says Trinny. ‘It was such a good feeling.’

Starting a new venture in midlife may be daunting but Trinny insists, ‘We shouldn’t define ourselves by age. We have to keep challenging ourselves and think: “What do I really want from life?”’

Here she shares what she’s learnt from launching a business in her 50s – and her advice for how you can get started, too…

Know your skills

My career has been about evolution, rather than reinvention. How can I take the skills I already have and do something new with them?

I spent years doing TV makeovers all around the world. I ran myself into the ground and by 2013 I knew I wanted to change direction. I didn’t want to be on a plane 64 times a year any more, but I still wanted to work with women and make them feel inspired.

I had 5,000 voices in my head from all the women we’d met. So many conversations were about make-up: women were confused by all the products out there and didn’t know what suited them. At the same time, I’d started making my own DIY stack, decanting my make-up into little pots. It simplified and streamlined everything; people kept asking …….

Source: https://www.dailymail.co.uk/home/you/article-10335975/Trinny-Woodall-turn-genius-idea-mega-brand.html

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